The Dutch Chemie Magazine brings in the latest edition an interview with Brigitte Dero, general manager of VinylPlus. This program was set up voluntarily in 2000 by the PVC industry in the EU countries plus Norway and Switzerland with the aim of making the entire value chain more sustainable. Shin-Etsu has joined this program.
Dero tells how the industry replaced the cadmium and lead additives with new ones with a safe etoxicological profile. "Replacing such an additive requires a lot of R & D, with the associated high investments", says Dero. "At the same time, you must remain competitive on the world market and offer a product with the same quality and performance. A difficult task, which always requires a long transition period. The PVC industry has meanwhile succeeded in completely phasing out lead for fifteen years. And, not unimportant: without losing market share. "
Another priority is recycling. The amount of recycled PVC has been incrementally increased and is now 600,000 tons per year. "That is huge, if you consider that we started at zero", says Dero. This too required substantial investments. The aim is to go to 800,000 tons by 2020. "
VinylPlus always establishes a ten-year program. The targets for 2020-2030 will soon be determined. This starts with a broad consultation, also outside the sector. "The ultimate goal is that PVC is an affordable product that meets the social needs. "We have made great progress, but improving a reputation is often a long way, you do not do that in one day. By continually improving our sustainability performance we bring acceptance closer and closer. We want PVC to be the material if you opt for sustainability. "
Read the entire article (in Dutch) on the website of the VNCI. The text is from Igor Znidarsic.